90 Brothers

Irvington, NJ is a community struggling with the effects of crime, poverty, and broken homes. But 90 students at Irvington High are finding a way to break the cycle with the help of unorthodox football coach Ashley “Smoke” Pierre. Under Smoke’s rough-and-tumble mentorship, the Irvington Knights finally have a shot at victory. 90 Brothers follows Smoke and his players as they deal with life’s hardships and triumphs on their journey to one last gridiron showdown.

90 Brothers is a story about the families we choose — in this case, out on the football field.
From the start, we knew that we wanted to break the traditional documentary format in telling the unique narrative of the team. Accordingly, we avoided “talking head” interviews in favor of focusing on our characters in their day-to-day routines; from training to the game itself. Like a fly on the wall, we wanted to depict this family of choice as they typically exist, without dramatic interference. The end result is a more poetic, free-flowing, visually-driven depiction of a marginalized community that fights against all the odds through discipline, unity, and indomitable will. By the end of the film, it doesn’t really matter that the Knights lose their shot at the championship. Ultimately, they are all winning, as a community that loves and supports one another – both on the field and off.


Starring @ibkfootball, @iamkaigbayor and @coach_smoke

EPed and Produced by @mr_adproducer
Directed by @juanfzuleta

Edited by Raphael Lubczanski @raphalu
Cinematography by Andrew Zeiter

Executive Producers
Masha Leonov @masha_leonov
Raphael Lubczanski

1st Assistant Director: Shawn McLaughlin

Camera Operators
Andrew Zeiter
Jeffery O’garro
Adam Kolodny @adamkolodnydp
Rav Carlotti @ravcarlotti

Music by David Murillo @agalmamusic
Music Editor Sebastian Zuleta @szuleta
Sound mixer/ Boom Op: Ian Eckstein
Drone Op: Rav Carlotti
1st AC: Elliott Hyppolite

Color: Parker Jarvie @parkerjarvie
Color Producer: Gabriel Wakeman
Sound Designer: Antoine Babary
Story Consultant: Leland Frankel @lelandwrites
Online Editor: Ananda Ossanai
Graphic Designer: Andres Ramírez
Associate Producer: Jamie Unruh

Special thanks to Vayner Productions, Company 3, Gary Vaynerchuck, Aaron Kovan, Ritesh Gupta, Mat Hollis, Keith Collins, Jason Alegria,Juliana Valero and the entire production team, Irvington High School seniors, administration, the players, families, supporters, coaches, and the Pierre family. Go Blue Knights!!
All rights reserved 2020.